{"id":9205,"date":"2023-01-05T10:45:57","date_gmt":"2023-01-05T10:45:57","guid":{"rendered":"https:\/\/www.counterpart.com\/na\/?p=9205"},"modified":"2023-01-05T10:45:57","modified_gmt":"2023-01-05T10:45:57","slug":"41-big-ideas-for-2023","status":"publish","type":"post","link":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/","title":{"rendered":"41 Big Ideas that will change our world in 2023 by LinkedIn"},"content":{"rendered":"

2022 was not a year for the faint of heart. We welcomed an easing of pandemic restrictions in many parts of the world but were quickly hit by\u00a0record inflation<\/a>,\u00a0Russia\u2019s invasion of Ukraine<\/a>\u00a0and repeated\u00a0reminders<\/a>\u00a0that the\u00a0consequences<\/a>\u00a0of climate change aren\u2019t coming,\u00a0they\u2019re already here.<\/a><\/p>\n

The past year also made clear how the global community can band together, with\u00a0new commitments<\/a>\u00a0and\u00a0pacts<\/a>\u00a0to protect our natural world,\u00a0efforts<\/a>\u00a0to\u00a0aid<\/a>\u00a0those displaced by war in Ukraine and the\u00a0delivery of close to 2 billion COVID-19 vaccine doses<\/a>\u00a0to areas in need across the world.<\/p>\n

2022 showed us that, yes, our challenges grow more daunting by the day, but we can rise to them. What can we expect for the coming year?<\/p>\n

 <\/p>\n

Every December, LinkedIn editors ask our community of Top Voices and creators to share the Big Ideas they believe will define the year ahead. This year, as we face challenges along several fronts, we offer a selection of thoughts on where we go from here \u2014 at work, at home and everywhere in between.<\/p>\n

 <\/p>\n

This is by no means a complete list, and we invite you to join us! What Big Ideas do you think will emerge in 2023? Share your thoughts in the comments or publish a post, article or video on LinkedIn with\u00a0#BigIdeas2023<\/a>.\u00a0\u2014\u00a0<\/em>Scott Olster<\/em><\/a><\/p>\n

\u00a0<\/strong><\/p>\n

    \n
  1. Hybrid work will be here to stay<\/strong><\/li>\n<\/ol>\n

    The great return to office debate will rage on in 2023,\u00a0with select CEOs demanding<\/a>\u00a0workers get back to their desks. But the hybrid approach will reign triumphant.<\/p>\n

     <\/p>\n

    A LinkedIn Economic Graph analysis<\/a>\u00a0found that remote job postings are dipping. Just one of seven postings on LinkedIn in the U.S. offered remote work as an option in October \u2014 but those postings attracted more than half of all job applications. Workers are continuing to prioritize the flexibility and work-life balance afforded by the pandemic\u2019s shift to telework even as the economic outlook darkens, argues\u00a0Rand Ghayad<\/a>, head of economics and global labour markets at LinkedIn.<\/p>\n

     <\/p>\n

    Hybrid allows for that flexibility, while still making room for occasional in-person mentoring and socializing, which Stanford economist\u00a0Nick Bloom<\/a>\u00a0considers the key reasons for in-office collaboration. Look for hybrid arrangements to become more formalized next year, with colleagues coordinating which days to head into the office in advance. \u201cThere\u2019s no point in coming in just to shout at Zoom all day,\u201d Bloom said.<\/p>\n

     <\/p>\n

    Hybrid work boosts short-term productivity, but it can also diminish long-term community and creativity,\u00a0according to research from Microsoft<\/a>\u00a0(LinkedIn\u2019s parent company). Companies will need to adapt to their employees\u2019 needs, according to Bloom, whether that\u2019s creating a single schedule for the whole company or letting teams decide. \u2014\u00a0Taylor Borden<\/em><\/a><\/p>\n

    \u00a0<\/strong><\/p>\n

      \n
    1. Companies will say farewell to expansive, sprawling headquarters<\/strong><\/li>\n<\/ol>\n

      Monday through Wednesday, work from home. Thursday and Friday, head into the office. Or maybe not? As companies and employees grow accustomed to hybrid and remote work arrangements, the large, prestigious corporate office will soon become a rarity.<\/p>\n

       <\/p>\n

      Tech companies like Meta, Lyft and Salesforce, known for their sprawling and expansive office spaces, are already\u00a0beginning to downsize<\/a>. Amazon\u00a0hit pause on its construction plans<\/a>\u00a0in Nashville to reconsider how to successfully design a space suited for hybrid workers. And as lease renewal dates loom, companies will opt for smaller offices, choosing to\u00a0sublet the extra vacant space<\/a>.<\/p>\n

       <\/p>\n

      Such changes will leave a dent in the commercial real estate market, and for\u00a0cities that depend on the in-person jobs and tax revenue<\/a>\u00a0that commercial buildings often bring. As remote work continues to stay in favour, researchers predict that the value of office real estate will decline significantly, by\u00a0as much as $450 billion<\/a>. Even cities\u00a0like New York<\/a>, the largest office market in the United States, will not be immune from the \u201cgreat downsizing.\u201d\u00a0\u2014\u00a0<\/em>Felicia Hou<\/em><\/a>\u00a0and\u00a0<\/em>Anja Willner<\/em><\/a><\/p>\n

      \u00a0<\/strong><\/p>\n

        \n
      1. AI will gain multiple “senses”<\/strong><\/li>\n<\/ol>\n

        Over the past few years, artificial intelligence has transformed from an academic curiosity to a form of technology that is redefining how people work and businesses operate across industries. Nurses are using AI to keep tabs on patients whose health is likely to deteriorate, and investors are using it to adjust investment portfolios. It even played a\u00a0critical role in the development of Moderna\u2019s Covid-19 vaccine<\/a>.<\/p>\n

        What\u2019s next? AI will grow more intuitive and increasingly use multiple \u201csenses\u201d at once.\u00a0Multi-modal AI applications<\/a>\u00a0will allow AI systems to process audio, visual and language data in combination with and in relation to each other. A tool like DALL-E, which can generate original art based on text prompts, is just an early example of this approach.<\/p>\n

         <\/p>\n

        Expect multi-modal AI to take off in new applications in the coming years, allowing AI systems to analyze data and the environment in highly sophisticated, nuanced ways. In medicine,\u00a0multi-modal AI could examine a combination of patient imaging and histories, and data from biosensors<\/a>\u00a0to craft diagnoses and treatment recommendations.<\/p>\n

         <\/p>\n

        The transition to multi-modal systems will also give AI even more creative power than it has today. \u201cIt\u2019s like Netflix creating a whole new film based on your preferences, versus just surfacing recommendations,\u201d\u00a0according to<\/a>\u00a0Madrona Venture Group\u2019s\u00a0Matt McIlwain<\/a>.\u00a0\u2014\u00a0<\/em>Tanya Dua<\/em><\/a>\u00a0and\u00a0<\/em>Scott Olster<\/em><\/a><\/p>\n

        \u00a0<\/strong><\/p>\n

          \n
        1. The age of the tech CEO hero will come to an end<\/strong><\/li>\n<\/ol>\n

          Somewhere between the late aughts and early 2010s, Silicon Valley founders began to acquire a demigod-like status.\u00a0Tech founder-CEOs<\/a>\u00a0like Facebook\u2019s Mark Zuckerberg, Tesla\u2019s Elon Musk, Uber\u2019s Travis Kalanick and WeWork\u2019s Adam Neumann rose to prominence on the exuberant backing of investors \u2014 and people readily followed.<\/p>\n

           <\/p>\n

          Young graduates entering the economy in the aftermath of the 2008 recession found promise in the paths of college dropouts like Zuckerberg. Those young billionaires became heroes, lionized in film, TV and business school case studies.<\/p>\n

           <\/p>\n

          As our\u00a0trust in government and media eroded<\/a>, the clout of the tech CEO only grew. They were connecting the world to the internet, espousing liberal values, backing gay marriage and defending democracy. Their stock kept climbing and their companies\u2019 headcounts swelled.<\/p>\n

           <\/p>\n

          Now, as the economy roils, the illusion that tech companies (and their founders) will save us has shattered. Zuckerberg may stand by his convictions about the metaverse, but he laid off 11,000 Meta employees this fall in the company’s first massive downsizing. Elon Musk swears he knows how to fix Twitter, but he cut half the staff the week that he became CEO and\u00a0thousands more subsequently resigned<\/a>. His erratic business moves have put a question mark on Twitter\u2019s very existence.<\/p>\n

           <\/p>\n

          Silicon Valley\u2019s chiefs appear out of touch. Today, Edelman\u2019s Trust Barometer reveals that people still look up to business leaders, but\u00a0they are largely disappointed<\/a>\u00a0with their leadership.<\/p>\n

           <\/p>\n

          There is an upside here: without techstars to lionize, many of us may embrace grassroots solutions to the problems ahead. Perhaps it\u2019s time we become our own heroes.\u00a0\u2014\u00a0<\/em>Jessi Hempel<\/em><\/a>\u00a0and\u00a0<\/em>Tanya Dua<\/em><\/a><\/p>\n

          \u00a0<\/strong><\/p>\n

            \n
          1. A global recession is likely \u2014 but it won’t last long<\/strong><\/li>\n<\/ol>\n

            The global economy is at a tipping point.<\/p>\n

             <\/p>\n

            The three largest economies \u2014 the U.S., China and the euro area \u2014 are \u201cslowing sharply,”\u00a0warns<\/a>\u00a0the World Bank. “The picture for 2023 has darkened,”\u00a0concedes<\/a>\u00a0the World Trade Organization. “The worst is yet to come,”\u00a0declares<\/a>\u00a0the International Monetary Fund. Business leaders across the globe agree, with 86% of CEOs\u00a0detecting<\/a>\u00a0a recession on the 12-month horizon.<\/p>\n

             <\/p>\n

            But whether due to dogged optimism at the tail end of a pandemic or persistent faith that central banks will release their restrictive grip on borrowing costs, the downturn in the offing is not likely to be an economic tailspin. In the same CEO survey, 58% of global business leaders said they expect an impending recession to be mild and short. In other words:\u00a0This isn’t 2008<\/a>.<\/p>\n

             <\/p>\n

            Standing between current conditions and a repeat of history’s worst recessions is a group of possibly the most influential people today: central bankers. As they combat raging inflation with aggressively large and rapid interest-rate hikes, every word delivered by U.S. Federal Reserve Chair Jerome Powell, European Central Bank President\u00a0Christine Lagarde<\/a>\u00a0and their global peers is analyzed by investors with a fine-tooth comb. That won’t change for the duration of 2023, says billionaire investor David Rubenstein, who hired Powell 25 years ago at his investment firm.<\/p>\n

             <\/p>\n

            “Because interest rates are being jacked up so much, the inevitable result is to slow economic growth,” Rubenstein told LinkedIn News. “We basically are looking at a recession some time in the reasonable future.”\u00a0\u2014\u00a0<\/em>Devin Banerjee<\/em><\/a><\/p>\n

            \u00a0<\/strong><\/p>\n

              \n
            1. In-person and online retail will tie the knot<\/strong><\/li>\n<\/ol>\n

              In 2023, brick-and-mortar retail will finally enter the goldilocks zone: Having the right amount of physical store space to meet consumer demand.<\/p>\n

               <\/p>\n

              The past three decades have been agonizing for retail real estate. As a result of overbuilding and the rise of e-commerce, hundreds of retail chains went bankrupt and acres of storefront sat empty. Many analysts thought the pandemic would accelerate that decline. Instead, consumers emerged from lockdowns with a new appreciation for physical stores and trying before buying.<\/p>\n

               <\/p>\n

              Retailers opened more than 4,200 stores in the U.S. in the first five months of the year, putting 2022 on track to be the first year with more store openings than closings since 2016. Next year won\u2019t see a boom in new retail construction, but rather a rise in developers\u00a0renovating and reimagining<\/a>\u00a0existing, outdated properties.<\/p>\n

               <\/p>\n

              Meanwhile,\u00a0e-commerce growth has flatlined<\/a>, levelling off at 21% of core retail sales, down from 23% in 2020. To boost sales,\u00a0market research firm Forrester<\/a>\u00a0predicts online-only brands will look to make a physical connection with customers. They might follow Warby Parker and Casper and add in-person stores, or forge wholesale partnerships, like Allbirds\u2019 alliance with Nordstrom.<\/p>\n

               <\/p>\n

              In this new omnichannel era, we\u2019ll no longer talk about competition between online and in-person retail, but rather the blending of the two. Look at e-commerce giant Shopify, which has launched its own point-of-sale system for physical stores. \u201cThe future of retail,\u201d says Shopify president\u00a0Harley Finkelstein<\/a>, \u201cis retail everywhere.\u201d \u2014\u00a0<\/em>Jessy Bains<\/em><\/a>\u00a0<\/em><\/p>\n

              \u00a0<\/strong><\/p>\n

                \n
              1. Cities will feed themselves<\/strong><\/li>\n<\/ol>\n

                An estimated 6.5 billion people will be living in urban spaces by the middle of this century. A new crop of indoor farms now taking root in cities around the world could help feed this booming population. In the first half of 2022, investors pumped\u00a0more than $800 million<\/a>\u00a0into so-called vertical farms \u2014 warehouses converted into growing spaces for crops ranging from leafy greens to herbs and strawberries. By 2030, this indoor ag business\u00a0could be worth $33 billion<\/a>.<\/p>\n

                 <\/p>\n

                Climate-controlled indoor farms have key advantages over traditional farms, proponents argue. They can grow year-round, produce more food on less land because plantings can be stacked, and aren\u2019t as vulnerable to pests or extreme weather. Bringing the farm closer to consumers also reduces the need for transportation and refrigeration. The industry is \u201ccreating a food source that is available, affordable and accessible,\u201d says\u00a0Nona Yehia<\/a>\u00a0of\u00a0Vertical Harvest Farms<\/a>.<\/p>\n

                 <\/p>\n

                New vertical farms are sprouting every month.\u00a0AeroFarms<\/a>\u00a0recently opened a 150,000-square-foot facility in Danville, Va. And Brooklyn-based\u00a0Gotham Greens<\/a>\u00a0is on track to build several farms in 2023. \u201cWe are in a very aggressive growth mode right now,\u201d says CEO\u00a0Viraj Puri<\/a>.<\/p>\n

                 <\/p>\n

                Meanwhile, Plenty Unlimited is planning to construct the world\u2019s largest vertical farming campus on 120 acres outside Richmond, Va. Plenty CEO\u00a0Arama Kukutai<\/a>\u00a0says he expects \u201cto see the evolution of indoor ag as an asset class,\u201d as investors seek to fuel the farms that will feed future cities. \u2014\u00a0<\/em>Josh M. Carney<\/em><\/a>.<\/p>\n

                \u00a0<\/strong><\/p>\n

                  \n
                1. Crypto, facing a trust crisis, will confront its biggest hurdle: widespread adoption<\/strong><\/li>\n<\/ol>\n

                  Despite significant setbacks, crypto adoption has gained momentum in recent years. Over 10% of global Internet users owned cryptocurrency,\u00a0a recent global survey found.<\/a>\u00a0But crypto has a long way to go before seeing widespread adoption.<\/p>\n

                   <\/p>\n

                  To go mainstream, cryptocurrencies will need to grow up, evolving from speculative ventures into stable, trusted currencies.\u00a0Dramatic failures like November\u2019s collapse of crypto exchange FTX<\/a>, security flaws that have led to breaches and quasi-ponzi schemes that drive speculation in a cryptocurrency \u2013 and ultimately its collapse \u2013 set adoption back.<\/p>\n

                   <\/p>\n

                  Enhanced security, user experience, reliability, and scalability would make adoption more likely, as would sensible regulation that doesn\u2019t stifle innovation.<\/p>\n

                   <\/p>\n

                  Given the current economic climate, companies with solid business models will not make risky bets on crypto \u2013 but they will slowly lay the groundwork for crypto adoption. You\u2019re likely to see more businesses accept crypto payment, clearing and settlement; investment in sophisticated recurring payments and subscription billing capabilities that clear the way for the sale of digital assets; frictionless identity and authentication for crypto transactions; and crypto-optimized offerings for small businesses (e.g., crypto wallet acceptance).<\/p>\n

                   <\/p>\n

                  After 2022\u2019s crypto failures, why would companies be willing to dip their toes into these waters? Because if \u2014 or when \u2014 crypto does grow up, having such capabilities in place won’t just be good for crypto enthusiasts. It will be good for business as well.\u00a0\u2014\u00a0<\/em>Guido Sacchi<\/a>, chief information officer at Global Payments, Inc.<\/em><\/p>\n

                  \u00a0<\/strong><\/p>\n

                    \n
                  1. The healthcare worker shortage will grow, and we\u2019ll turn to tech for help<\/strong><\/li>\n<\/ol>\n

                    The world is running low on doctors, nurses and other healthcare providers. Even with the healthcare workforce expected to grow three times faster than the population, we\u2019ll still need an additional 10 million clinicians by 2030, according to\u00a0Jim Campbell<\/a>, WHO\u2019s director of health workforce.<\/p>\n

                     <\/p>\n

                    In 2023, expect hospitals, tech firms and government agencies across the globe to band together to address this shortage in two key ways: by sharing the limited staffing resources on hand and by embracing new tech to provide for patients and train new healthcare workers.<\/p>\n

                     <\/p>\n

                    \u201cWe\u2019ve seen a lot of movement into virtual care, remote monitoring and hospital at home to try and offset some of that need,\u201d says\u00a0Rowland Illing<\/a>, chief medical officer for international public sector health at Amazon Web Services. \u201cThere\u2019s also a need for training the health workforce of the future, and we\u2019re seeing a lot of products focusing on new ways of digital health education.\u201d<\/p>\n

                     <\/p>\n

                    AWS is providing funding to startups like Seattle-based Hurone AI<\/a>, which is testing an app in Rwanda that will help the country\u2019s less than two dozen oncologists treat patients across the 13 million-person nation. And the American College of Cardiology is partnering with Osso VR, a virtual reality surgical training company, to create a global curriculum for specific cardiac procedures \u2013 knowledge that tends to live only in academic medical centres.<\/p>\n

                     <\/p>\n

                    Tech alone won\u2019t solve this problem. One solution has been to recruit workers from abroad. Yet as concerns about health equity mount, expect a renewed focus on efforts to reduce the healthcare \u201cbrain drain\u201d from low-income regions through a combination of education, recruitment and financial incentives,\u00a0according to the WHO<\/a>.\u00a0\u2014\u00a0<\/em>Beth Kutscher<\/em><\/a><\/p>\n

                    \u00a0<\/strong><\/p>\n

                      \n
                    1. We\u2019ll focus on when \u2014 just as much as where \u2014 we work<\/strong><\/li>\n<\/ol>\n

                      Increased attention around the four-day workweek in 2022 encouraged workers and managers alike to rethink how we work. But this is just the tip of the iceberg. Employees will continue to push for more flexibility in 2023, ultimately\u00a0breaking free from the 9-to-5 workday<\/a>\u00a0altogether.<\/p>\n

                       <\/p>\n

                      Nonlinear workdays, a trend accelerated by the rise of remote work, will give employees more freedom to choose their own hours. Although it will require employers to relinquish some control, the benefits of asynchronous work are promising: Flexible schedules can\u00a0boost employee productivity by nearly 30%<\/a>, according to research published by Future Forum.<\/p>\n

                       <\/p>\n

                      \u201cAsynchronous work allows employees to be time unconstrained,\u201d says London School of Economics professor\u00a0Laura Giurge<\/a>. \u201cIt helps us move away from focusing on inputs as a measure of performance to focusing on quality.\u201d<\/p>\n

                       <\/p>\n

                      The concept of nonlinear workdays is already gaining steam\u00a0among tech startups<\/a>\u00a0with distributed teams, and it will be key to retaining talent next year. Building a successful model will call for a complete cultural shift, in which employers welcome input from employees, lead with trust and respect work-life boundaries.<\/p>\n

                      \u201cPeople are humans with needs and different drivers of productivity,\u201d says Giurge. \u201cYou need to understand that diversity and cater to it. It’s not a one-size-fits-all model anymore.\u201d\u00a0\u2014\u00a0<\/em>Gianna Prudente<\/em><\/a><\/p>\n

                      \u00a0<\/strong><\/p>\n

                        \n
                      1. The school-to-work path will be turned on its head<\/strong><\/li>\n<\/ol>\n

                        For decades, teenagers and young adults have followed the well-trod course from high school to college to career. Since the 1980s, what the U.S. government calls the \u201cimmediate college enrollment rate\u201d has been\u00a0steadily rising<\/a>.<\/p>\n

                         <\/p>\n

                        But over the last two years, higher education\u00a0has lost nearly 1.4 million students<\/a>. And community colleges\u2014long seen as the fastest educational pathway into the workforce\u2014have welcomed\u00a0many fewer high-school graduates in the last decade<\/a>.<\/p>\n

                         <\/p>\n

                        Colleges aren\u2019t just competing with each other for students, says Georgia Lorenz, president of Seminole State College in Florida. They\u2019re competing with Amazon, Walmart and even employers that have long required a college degree.<\/p>\n

                         <\/p>\n

                        Over the last year,\u00a0the state of Maryland<\/a>\u00a0and\u00a0Delta Airlines<\/a>\u00a0have dropped degree requirements for some jobs.\u00a0Other companies<\/a>\u00a0are providing education benefits as part of the job; in other words, work first, then get the degree.<\/p>\n

                         <\/p>\n

                        This shift isn\u2019t just a response to today\u2019s tight labour market. The skills needed to keep up in any job are churning at a faster pace. In the U.S.,\u00a037% of the top 20 skills<\/a>\u00a0considered necessary for the average job have changed since 2016. Colleges are struggling to keep up, and confidence in higher education has\u00a0dropped sharply<\/a>.<\/p>\n

                         <\/p>\n

                        Working has long been seen as the side gig while students earn a degree, said Matt Sigelman, president of the Burning Glass Institute. Maybe it shouldn\u2019t be. Maybe \u201cworking is core,\u201d he said, \u201cand maybe the learning is a side gig.\u201d\u00a0\u2014<\/em>Jeff Selingo<\/em><\/a>, higher education strategist at Arizona State University, co-host of the podcast\u00a0<\/em>Future U.,<\/em><\/a>\u00a0and author of \u201c<\/em>Who Gets In and Why: A Year Inside College Admissions<\/em><\/a>.\u201d<\/em><\/p>\n

                         <\/p>\n

                          \n
                        1. We\u2019ll turn to the sea to power our electronics<\/strong><\/li>\n<\/ol>\n

                          There is no clean energy revolution without minerals \u2014 specifically the cobalt, nickel and manganese used in many electric vehicle batteries. And we face a global shortage of these precious commodities.<\/p>\n

                           <\/p>\n

                          One potential solution rests three miles beneath the surface of the Pacific. The Clarion-Clipperton Zone, a 1.7-million-square-mile swath of seabed between Hawaii and Mexico, is littered with potato-size nuggets known as polymetallic nodules. Those rocks, formed over millions of years, may contain enough metals to produce some 4.8 billion EV batteries.<\/p>\n

                           <\/p>\n

                          The Metals Company<\/a>\u00a0is leading the push to mine this resource. The Vancouver-based firm, which is sponsored by the island nation of Nauru, recently completed its\u00a0first-full scale mining trial<\/a>, using a tank-like robot to rake and vacuum more than 3,000 tons of nodules from the ocean floor. Metals Co.\u00a0CEO Gerard Barron<\/a>\u00a0expects to file for an exploitation license with the UN\u2019s International Seabed Authority next summer.<\/p>\n

                           <\/p>\n

                          But conservationists warn that disturbing this pristine ecosystem could prove catastrophic. The deep ocean teems with microbial life and is a crucial carbon sink, storing matter that would otherwise heat our planet. \u201cOpening up a whole new stressor on the ocean is really not a good idea,\u201d says\u00a0Matthew Gianni<\/a>, co-founder of the\u00a0Deep Sea Conservation Coalition<\/a>. Barron says his company is working to minimize any impacts and notes the high costs of existing land-based mining: rain forests levelled by nickel miners in Indonesia, children forced to dig for cobalt in the Congo. \u201cThere is no perfect solution\u201d in the hunt for clean-tech minerals, he says. \u2014Theunis Bates<\/em><\/a><\/p>\n

                           <\/p>\n

                            \n
                          1. Lab-based meat will hit more plates<\/strong><\/li>\n<\/ol>\n

                            There\u2019s been a lot of hype around lab-grown meat, with its potential to address the environmental and ethical challenges of animal farming. But despite billions of venture capital dollars pouring into the field, we have yet to see cell-cultured cutlets in grocery aisles. In 2023, lab-grown meat will gain momentum across the world.<\/p>\n

                             <\/p>\n

                            Singapore was the first to the lab-meat table<\/a>\u00a0when it approved a cultivated chicken product for human consumption in 2020. Earlier this year, China released a five-year agriculture plan that\u00a0addresses cultivated meats<\/a>. And, in November, the U.S Food and Drug Administration\u00a0signed off on a similar product<\/a>\u00a0by California\u2019s UPSIDE Foods, as governments come to see the \u201cbioeconomy\u201d as critical to economic prosperity and food security.<\/p>\n

                             <\/p>\n

                            Meat innovators aren\u2019t standing idle.\u00a0Tim Noakesmith<\/a>, co-founder of Australian cell-ag company Vow, recently announced that his startup\u2019s first cell-based meat product will be\u00a0available by the end of 2022<\/a>\u00a0in Singapore restaurants as the sector gears up for a significant growth moment.<\/p>\n

                             <\/p>\n

                            \u201cWe’ll see a small handful of players selling a number of different cultured products in regulated markets,\u201d Noakesmith predicts. \u201cWe’ll continue to see an influx of new companies starting up and joining the industry, and we may also see a few better-known players acquired.\u201d<\/p>\n

                             <\/p>\n

                            But as for a supermarket product? Not just yet. \u201cWe’re seeing phenomenal activity with new facilities being built to grow a lot more cultured meat,\u201d Noakesmith tells LinkedIn News, \u201cbut none yet at the [production] scale of supplying national distribution in a supermarket.\u201d\u00a0\u2014\u00a0<\/em>Marty McCarthy<\/em><\/a><\/p>\n

                             <\/p>\n

                              \n
                            1. The U.S. will become a nation of renters and landlords\u00a0<\/strong><\/li>\n<\/ol>\n

                              Even as home-buying demand sharply declines, inventory won\u2019t rise nearly as much as it did in the last housing correction. That\u2019s because no one outside of builders and home flippers will feel compelled to sell. Most homeowners, loath to give up a mortgage refinanced at a 3% rate, will stay in their homes for decades.<\/p>\n

                               <\/p>\n

                              New property-management services and rental marketplaces are making it easy to rent your home out. Twenty-four months of low mortgage rates, in 2020 and 2021, will end up limiting the number of homes for sale in America for the next 24 years. And more people will rent single-family homes than ever before. It’s not just the rich who will get richer, but also the elderly, who will opt to rent \u2014 rather than sell \u2014 their homes to the young.\u00a0\u2014\u00a0<\/em>Glenn Kelman<\/em><\/a>, CEO at Redfin<\/em><\/p>\n

                               <\/p>\n

                               <\/p>\n

                                \n
                              1. Philanthropists will demand less \u2013 and trust more<\/strong><\/li>\n<\/ol>\n

                                \u201cWe learned decades ago that micromanagement doesn\u2019t work in philanthropy,\u201d says\u00a0Ann Mei Chang<\/a>. She\u2019s chief executive of\u00a0Candid<\/a>, the leading repository of data on U.S. foundations and other non-profits. Yet, to Chang\u2019s chagrin, so much of the process around grant-making remains tied up in drawn-out reviews and overly intricate business processes. The result: leaders in the social sector find that getting funded can be the most exhausting part of their jobs<\/p>\n

                                .<\/p>\n

                                But change is coming, Chang says, in the form of \u201ctrust-based philanthropy.\u201d In this new model, donors do more of the homework themselves, without insisting on elaborate grant applications that can run 80 pages or more. (A notable case in point is\u00a0the giving being done by MacKenzie Scott<\/a>, the former wife of Amazon founder Jeff Bezos.)<\/p>\n

                                 <\/p>\n

                                Once donors find causes and leadership teams that impress them, money is awarded on flexible terms. Recipients can set \u2013 and later modify, if necessary \u2013 their spending plans as they see fit. Such hands-off support, Chang says, \u201cis the smart thing to do and it leads to better results.\u201d<\/p>\n

                                 <\/p>\n

                                Over time, look for more major donors to include the concept of trust-based philanthropy in their charters. As a first step, these donors could start standardizing data sharing and grant documentation, in ways that lighten the burdens on potential grantees as they seek support from different potential backers. \u2014\u00a0<\/em>George Anders<\/em><\/a><\/p>\n

                                 <\/p>\n

                                  \n
                                1. The side hustle will reign supreme\u00a0<\/strong><\/li>\n<\/ol>\n

                                  The gig economy has\u00a0boomed over the past year<\/a>\u00a0\u2014 and it shows no signs of slowing. With inflation straining household budgets, more workers will seek outside gigs to supplement main jobs that don\u2019t pay enough or are simply unsatisfying. And thanks to entrepreneurial Gen Zers, taking on a side hustle will no longer be something you need to keep secret.<\/p>\n

                                   <\/p>\n

                                  Having entered the working world amid the economic upheaval of the pandemic, members of this young generation are more likely to work multiple jobs than older peers. Some 25% of Gen Z have a side gig, according to\u00a0a recent McKinsey survey<\/a>, compared with 16% of all other ages. These 20-somethings are vocal about not wanting to be defined by\u00a0a single professional identity<\/a>, and as a\u00a0money-motivated generation<\/a>, they won\u2019t rely solely on their employers for financial stability.<\/p>\n

                                   <\/p>\n

                                  Of course, side hustles aren\u2019t limited to Gen Z. And as more workers take on extra jobs\u00a0in an unpredictable economy<\/a>, employers will need to adapt, says generational expert\u00a0David Stillman<\/a>.<\/p>\n

                                  \u201cSide hustles could become the main hustle for people,\u201d Stillman explains. \u201cThe workplace needs to embrace them and be like, ‘We want to know about your side hustles. We want to help you promote your side hustles.’ That’s going to be great for employee retention.\u201d\u00a0\u2014\u00a0<\/em>Gianna Prudente<\/em><\/a><\/p>\n

                                   <\/p>\n

                                    \n
                                  1. VCs will stop hunting unicorns and start searching for workhorses<\/strong><\/li>\n<\/ol>\n

                                    When venture capitalist Aileen Lee coined the term \u201cunicorn\u201d in 2013 to describe start-ups that had bagged valuations upward of $1 billion, the distinction was as rare as the mythical creature itself. But somewhere in the mid-2010s, unicorns became a dime a dozen.<\/p>\n

                                     <\/p>\n

                                    Driven by early gains, VCs shovelled vast amounts of cash toward founders and companies that didn\u2019t always deserve the hype. Some unicorns \u2014 WeWork, Theranos, FTX \u2014 imploded spectacularly, erasing tens of billions of dollars of value.<\/p>\n

                                     <\/p>\n

                                    But with borrowing costs rising along with economic uncertainty, Silicon Valley investors are now reluctant to place such fantastical bets. The message VCs are delivering to start-ups about the year ahead is clear: The era of excess is over, and founders should put aside their unicorn dreams and instead aspire to create sturdy workhorses that can survive troubled times.<\/p>\n

                                     <\/p>\n

                                    \u201cWe\u2019re seeing a reset<\/a>,\u201d said veteran investor\u00a0Alan Patricof<\/a>. Founders should not \u201cget caught up with the psychological burden of their previous valuations and be realistic about expectations.\u201d<\/p>\n

                                     <\/p>\n

                                    Funding is already slowing. Only 25 unicorn companies were born in the third quarter of 2022, according to the venture capital research firm CB Insights, five times less than the same period in 2021. \u201cWe\u2019re back to basics<\/a>,\u201d said\u00a0Arif Janmohamed<\/a>\u00a0of Lightspeed Venture Partners. \u201cIt\u2019s an opportunity to partner with resilient entrepreneurs who are hiring missionaries to join them to build something special over the next decade, as opposed to mercenaries who are looking to get rich in one or two years.\u201d \u2014Tanya Dua<\/em><\/a><\/p>\n

                                     <\/p>\n

                                      \n
                                    1. Our old clothes will become big business<\/strong><\/li>\n<\/ol>\n

                                      Over the past two years, the fashion resale market has tripled in value to about $120 billion worldwide and now represents 3% to 5% of the overall apparel, footwear, and accessories sector. Second-hand fashion could eventually account for 40% of that global market, the\u00a0Boston Consulting Group<\/a>\u00a0projects.<\/p>\n

                                       <\/p>\n

                                      Resale platforms such as Poshmark, The RealReal, and Vestiaire Collective, and peer-to-peer players including eBay, Depop and Thredup currently dominate online second-hand fashion. But the coming year will see more fashion brands try to bring those profitable sales in-house \u2014 and earn points with sustainability-focused young shoppers \u2014 by launching their own trade-in and resale efforts.<\/p>\n

                                       <\/p>\n

                                      Rather than build those ventures from the ground up, many brands will partner with the growing number of “re-commerce” firms that handle tricky back-end logistics and e-commerce integrations.<\/p>\n

                                       <\/p>\n

                                      Secondhand shopping used to be a \u201chit-and-miss treasure hunt,\u201d says\u00a0Gayle Tait<\/a>, CEO of\u00a0Trove<\/a>, which has designed resale programs for Lululemon, Allbirds and Levi\u2019s. But when pre-owned items live directly on a brand\u2019s website, shoppers typically find a greater selection of sizes and styles \u2014 and they don\u2019t have to worry about the authenticity of the goods on sale.<\/p>\n

                                       <\/p>\n

                                      Branded trade-in programs also offer an easier option for sellers who don\u2019t have time to photograph and list their gently used apparel on a third-party marketplace. This \u201cenables a unique loop of customer loyalty, relationship building and quality assurance,\u201d Tait says, \u201call while keeping quality items in use.\u201d \u2014\u00a0Melissa Cantor<\/em><\/a><\/p>\n

                                       <\/p>\n

                                        \n
                                      1. Cities will turn themselves into “urban reserves” to limit mass tourism<\/strong><\/li>\n<\/ol>\n

                                        Global air travel has rebounded to\u00a0nearly 75% of pre-pandemic levels<\/a>, according to September data from the International Air Transport Association (IATA). But expect local communities in tourist hotspots to only let their floodgates open with supervision.<\/p>\n

                                         <\/p>\n

                                        Businesses and elected officials in the U.S. and Asia are vying to boost the post-pandemic recovery by drawing visitors \u2014 in October, Hong Kong announced plans to\u00a0give away 500,000 free airline tickets<\/a>\u00a0in a bid to lure tourists. Amid fears of over-tourism, many inundated cities, particularly in Europe, will push hard to stem the tourism tide.<\/p>\n

                                         <\/p>\n

                                        Barcelona has placed\u00a0restrictions on tour group sizes<\/a>\u00a0and even the use of megaphones. And in January, Venice will cement its status as an \u201curban reserve,\u201d curbing its number of day visitors and requiring tourists to purchase entry tickets when not staying overnight or risk fines of up to \u20ac300.<\/p>\n

                                         <\/p>\n

                                        Even segments of the travel industry are trying to do their part. After a three-year pandemic pause,\u00a0Fodor\u2019s brought back its \u201cNo List\u201d<\/a>\u00a0of destinations to give a variety of hotspots a break from the crowds.<\/p>\n

                                         <\/p>\n

                                        Expect cities like New York, London, Amsterdam and Paris to tamp down even more on short-term rentals and the apps that support them. NYC officials have proposed a\u00a0strict new registration system<\/a>\u00a0for Airbnb hosts that will take effect in January, which is only the latest conflict in the fraught relationship between the city and vacation rental platform. \u2014\u00a0Ilan Goren<\/em><\/a><\/p>\n

                                         <\/p>\n

                                          \n
                                        1. …and we\u2019ll think twice about travelling anyway.<\/strong><\/li>\n<\/ol>\n

                                          When France announced in April 2022 that it would ban domestic flights between destinations that could be reached in under two-and-a-half-hours by train, it was touted by the government as a significant step toward reducing carbon emissions by 40% by 2030.<\/p>\n

                                           <\/p>\n

                                          Such restrictions on the travel sector\u00a0have gained broad support<\/a>\u00a0in Europe, and France\u2019s short-haul ban was\u00a0approved by the European Commission this month<\/a>. And with the U.N. estimating that tourism-related CO2 emissions will jump by 25%\u00a0over the next decade<\/a>, a number of governments may follow France\u2019s lead.<\/p>\n

                                           <\/p>\n

                                          An increasingly vocal sustainability movement argues that\u00a0we need to stop flying<\/a>\u00a0\u2014 indeed, stop travelling \u2014 altogether. So, are the days of Europeans jetting off for winter sun and American backpackers jumping on a budget flight to Asia each summer coming to an end?<\/p>\n

                                           <\/p>\n

                                          Glenn Fogel<\/a>, CEO of Booking.com, argues that would be a disaster. Tourism accounts for 10% of global GDP and is an economic lifeline for dozens of nations, from Barbados to the Maldives. COVID-19, and the travel restrictions that came with it, cost some 62 million tourism jobs. \u201cNo one wants to go back to that place,\u201d said Fogel.<\/p>\n

                                           <\/p>\n

                                          And anyway, the reasons to continue our wanderlust are not just economic. \u201cWe know tourism is also a powerful driver of cultural understanding and mutual respect in an increasingly divided world,\u201d Fogel said. \u201cOur aim shouldn\u2019t be to curb the industry, but transform it.\u201d\u00a0\u2014\u00a0<\/em>Orlando Crowcroft<\/em><\/a><\/p>\n

                                           <\/p>\n

                                            \n
                                          1. Social media users will turn their back on the algorithm<\/strong><\/li>\n<\/ol>\n

                                            Turned off by the trolls and burnt out by the pressure of chasing \u201clikes,\u201d consumers began to reconsider their relationship with big social networks in 2022. A growing share of users\u00a0will turn to smaller platforms in 2023<\/a>.<\/p>\n

                                             <\/p>\n

                                            Sites like\u00a0Discord<\/a>,\u00a0Mastodon<\/a>, Geneva, Substack and Patreon emphasize\u00a0community building<\/a>\u00a0in private spaces. A search for safe spaces and nostalgia for the internet of the early 2000s \u2014 when the word “algorithm” wasn’t part of everyone\u2019s vocabulary \u2014 has fuelled interest in these more intimate digital environments, says social media consultant\u00a0Matt Navarra<\/a>. “People now know the risks and dangers of algorithms,” Navarra says, “but they can’t really escape them through traditional social media platforms.”<\/p>\n

                                            And though some of these niche platforms imitate traditional social media in some ways, many cater to users who don’t want to spend hours scrolling: BeReal embraces\u00a0ephemerality<\/a>, allowing users to take one photo a day. WeAre8 gives people\u00a0eight minutes<\/a>\u00a0of scrolling time a day. Users are taking to these ideas \u2014 BeReal\u2019s\u00a0member base increased 315%<\/a>\u00a0between January and April alone.<\/p>\n

                                             <\/p>\n

                                            We won\u2019t see a mass exodus from the big social players in 2023. But in 12 months’ time, the social media landscape will look very different, as users seek out safer, more welcoming communities.\u00a0\u2014\u00a0<\/em>Emma Hudson<\/em><\/a><\/p>\n

                                             <\/p>\n

                                              \n
                                            1. The metaverse revolution will go professional<\/strong><\/li>\n<\/ol>\n

                                              2022 wasn’t a good year for the metaverse.<\/p>\n

                                               <\/p>\n

                                              Two of the most prominent metaverse platforms \u2014 Decentraland and Sandbox, with valuations of over $1 billion respectively \u2014\u00a0were revealed to have under 1,000 daily active users<\/a>. And Meta\u2019s Horizon World was so unpopular that\u00a0even staff had to be pressured to use it<\/a>.<\/p>\n

                                               <\/p>\n

                                              AR and VR remain in their infancy. And while a handful of people might be snapping up virtual condos, this branch of the tech world is a long way from mainstream adoption.<\/p>\n

                                               <\/p>\n

                                              But metaverse enthusiasts should take heart. In 2023, we will see the metaverse take off in the professional world.<\/p>\n

                                               <\/p>\n

                                              The metaverse is not just \u201cflying around like Mario Kart listening to Ariana Grande,\u201d says\u00a0Anthony Day<\/a>, a tech consultant and Web3 advocate based in Lisbon.<\/p>\n

                                               <\/p>\n

                                              VR and AR are being used right now to train\u00a0pilots<\/a>\u00a0and\u00a0surgeons<\/a>. And during the pandemic, automakers began to embrace this tech\u00a0to design new vehicles<\/a>. Expect employers, universities and training programs to jump into the metaverse in even bigger ways in the coming year. \u201cThis is happening now,\u201d says Day. \u201cThat is a commercially-valuable, technically-viable and user experience-feasible use-case of the metaverse. But nobody talks about it.\u201d \u2014\u00a0Orlando Crowcroft\u00a0<\/em><\/a><\/p>\n

                                               <\/p>\n

                                                \n
                                              1. Luxury firms will court the VIC (very important customer)\u00a0<\/strong><\/li>\n<\/ol>\n

                                                As luxury brands expand their appeal to an ever-wider customer base, with offerings that go\u00a0beyond expensive products<\/a>, they face the thorny problem of how to keep their highest spenders feeling special. So in 2023, these retailers will place greater emphasis on hyper-exclusive propositions to retain the loyalty of their VICs \u2014 very important customers.<\/p>\n

                                                 <\/p>\n

                                                Fashion house Chanel has unveiled plans to open\u00a0invite-only boutiques<\/a>\u00a0in Asia next year, while British luxury retailer Harrod\u2019s already operates \u201cResidence\u201d private shopping suites in Shanghai and Beijing. Such ultra-exclusive stores are ideal venues for industry events and special product presentations, and they double as elite social clubs.<\/p>\n

                                                 <\/p>\n

                                                \u201cThese are closed spaces where brands can inject whatever cultural content they want their super spenders to know, allowing them to form very special relationships,\u201d says\u00a0Selvane Mohandas du M\u00e9nil<\/a>, managing director of the International Association of Department Stores. \u201cIt\u2019s almost engineering a whole new social sphere. If you\u2019re an ultra-high-net-worth individual living somewhere where only 10 people are part of a club, you\u2019ll want to be part of it, so you\u2019ll spend more to gain access.\u201d<\/p>\n

                                                 <\/p>\n

                                                Invite-only stores could soon start appearing outside Asia, Mohandas du M\u00e9nil says. After all, jet-setting VICs don\u2019t just shop in a single country. And if they receive exclusive treatment in one location, they’ll expect the retailer to provide it wherever they are in the world. \u2014\u00a0Aaron Toumazou<\/em><\/a><\/p>\n

                                                 <\/p>\n

                                                  \n
                                                1. Money will rush into women’s sports<\/strong><\/li>\n<\/ol>\n

                                                  Women\u2019s soccer scored big in 2022. The Women\u2019s Euro Championship in July was watched by some\u00a0365 million people worldwide<\/a>, more than double the 2017 viewership. Three months later, nearly 77,000 fans packed into London\u2019s Wembley Stadium for a U.S.-England showdown \u2014 record attendance for a U.S. women\u2019s friendly match.<\/p>\n

                                                   <\/p>\n

                                                  With women\u2019s soccer fans more engaged than ever, brands have rushed to sign partnerships with teams and players. Now companies are also waking up to the untapped marketing potential of other women\u2019s sports. Sponsorship deals for women across major U.S. sports climbed\u00a020% year-on-year<\/a>\u00a0in 2022 and that number is likely to climb higher in 2023.<\/p>\n

                                                   <\/p>\n

                                                  “The opportunities are enormous,\u201d says\u00a0Jon Patricof<\/a>, CEO of Athletes Unlimited, a network of women’s basketball, softball, volleyball, and lacrosse leagues. \u201cThe audience for women’s sports is very diverse, young and represents the vision many brands have for the future.”<\/p>\n

                                                   <\/p>\n

                                                  Sponsorship can help kick off a \u201cvirtuous circle,\u201d says\u00a0Karen Carney<\/a>, a veteran England women’s soccer player and broadcaster. Investment enables women athletes to train and play full-time, which lifts the quality of the sport, in turn attracting more fans and sponsors. Money poured into women\u2019s soccer following the 2019 Women’s World Cup, Carney notes. “And now, in 2022, the product has improved as a result.” With investment and audiences growing for other women\u2019s sports, more virtuous circles are on their way.\u00a0\u2014\u00a0<\/em>Manas Pratap Singh<\/em><\/a><\/p>\n

                                                   <\/p>\n

                                                    \n
                                                  1. We will extract carbon dioxide from the air by just doing what we\u2019re doing<\/strong><\/li>\n<\/ol>\n

                                                    The concept of extracting carbon dioxide from the air isn\u2019t new. Governments and industries around the world are planting\u00a0direct carbon capture installations<\/a>\u00a0and\u00a0algae farms<\/a>\u00a0to draw out and store carbon. But what if we could contribute to this goal by integrating carbon capture tech into our daily routine?<\/p>\n

                                                     <\/p>\n

                                                    Earlier this year, Netherlands-based Eindhoven University of Technology\u00a0unveiled an electric car<\/a>\u00a0that extracts more carbon than it emits, capturing CO2 from the air as it drives and purifying it through a special filter. Eindhoven students are now working to introduce the technology to other vehicles. \u201cImagine the potential: buses, planes, boats and motorcycles could be reducing our carbon footprint instead of adding to it,\u201d says team lead\u00a0Louise de Laat<\/a>.<\/p>\n

                                                     <\/p>\n

                                                    These efforts go beyond transportation. Already,\u00a0solar panels<\/a>\u00a0and\u00a0street art paintings<\/a>\u00a0are absorbing carbon dioxide. And with fashion brands like\u00a0H&M getting in on the act<\/a>, we may soon be sucking CO2 out of the air with our clothes. The added bonus: Extracted carbon can be used to make plastic, fuel for aircraft and even\u00a0vodka<\/a>.<\/p>\n

                                                     <\/p>\n

                                                    In the battle against climate change, what role will carbon capture play? On its own, it won\u2019t have enough impact, de Laat says. \u201cBut if we combine it with other solutions, like planting trees and renewable energy, it can contribute a lot.\u201d\u00a0\u2014\u00a0<\/em>Melvin Captein<\/em><\/a><\/p>\n

                                                     <\/p>\n

                                                      \n
                                                    1. Neanderthals and other ancient human relatives will change how we think about medicine<\/strong><\/li>\n<\/ol>\n

                                                      The 2022 Nobel Prize in Physiology or Medicine was awarded to Svante Paabo, who retrieved Neanderthal DNA from fossils. What on Earth do Neanderthals \u2014 who went extinct 40,000 years ago \u2014 have to do with medicine today? A lot, as it turned out.<\/p>\n

                                                       <\/p>\n

                                                      People today carry a little Neanderthal DNA, making up to a few percent of their genome. Inheriting some of these genes can have a massive impact on your health. Paabo and a colleague discovered that one Neanderthal gene dramatically raises your risk of developing severe Covid. Other researchers found that a different Neanderthal gene makes you much less likely to get severe Covid.<\/p>\n

                                                       <\/p>\n

                                                      In 2023, expect even more medical revelations thanks to our ancient relatives. Scientists are discovering how certain genes meant the difference between life and death in ancient outbreaks\u2014not just familiar ones, like the Black Death, but long-forgotten ones that struck people as far back as the Bronze Age or beyond. Those studies can tell us how those genes protect us today, or turn on us and give rise to immunity disorders.<\/p>\n

                                                       <\/p>\n

                                                      Scientists are also engineering brain cells with Neanderthal genes and then growing them into tiny brain-like clusters of neurons called brain organoids. Researchers suspect that certain brain conditions, including Alzheimer’s disease, autism and schizophrenia, are side effects of the evolution of the modern human brain over the past few hundred thousand years. Comparing Neanderthal brain organoids to modern human ones could pinpoint those molecular differences and provide new hints for treatments. \u2014\u00a0<\/em>Carl Zimmer<\/em><\/a>, New York Times columnist,\u00a0<\/em>speaker<\/em><\/a>\u00a0and author of\u00a0<\/em>\u201cLife\u2019s Edge: The Search For What It Means To Be Alive\u201d<\/em><\/a><\/p>\n

                                                       <\/p>\n

                                                        \n
                                                      1. We\u2019ll witness the first ransomware war<\/strong><\/li>\n<\/ol>\n

                                                        Ransomware has always been about extorting money. But in 2023, it will add an even more ominous dimension \u2013 threatening national security.<\/p>\n

                                                         <\/p>\n

                                                        Ransomware gangs in countries such as Russia and Iran are increasingly willing to serve their embattled governments. When Russia invaded Ukraine, one of the most damaging groups, Conti, announced its “full support of [the] Russian government” and promised to use its “full capacity to deliver retaliatory measures\u201d against \u201cWestern warmongers.\u201d Similarly, the Sandworm hacking group, which is linked to Russian military intelligence, launched ransomware attacks this fall against targets in Ukraine and Poland.<\/p>\n

                                                        As Russia’s conventional forces flounder, expect it to leverage ransomware gangs in a cyber war against the U.S. and other countries arming Ukraine. Look for state-sponsored ransomware attacks on power plants, pipelines, hospitals, governmental bodies and elections, with hackers possibly seeking political objectives like the return of prisoners. The gangs may be enlisted as cyber spies, stealing corporate or national security secrets before encrypting files.<\/p>\n

                                                         <\/p>\n

                                                        A ransomware war could interrupt energy supplies, compromise military intelligence, disrupt business and government activity and send cyber insurance premiums soaring. With information from the gangs, rival nations could anticipate U.S. foreign policy moves and blackmailing of officials. The escalation would force U.S. law enforcement to prioritize ransomware. Expect the FBI to hire a more tech-savvy workforce and take down servers and other infrastructure that enable ransomware attacks.\u00a0\u2014\u00a0<\/em>Renee Dudley<\/em><\/a>\u00a0and\u00a0<\/em>Daniel Golden<\/em><\/a>\u00a0are reporters at ProPublica and the co-authors of\u00a0<\/em>\u201cThe Ransomware Hunting Team\u201d<\/em><\/a><\/p>\n

                                                         <\/p>\n

                                                          \n
                                                        1. Taxis will take to the skies, for the wealthy<\/strong><\/li>\n<\/ol>\n

                                                          Imagine an electric-powered drone big enough to carry people that flies you to a destination autonomously. They\u2019re known as eVTOLs (electric vertical takeoff and landing), and they are coming to a city near you.<\/p>\n

                                                           <\/p>\n

                                                          There are about 300 eVTOL designs in development around the world, and the industry has attracted more than\u00a0$6 billion in private investment in the past two years<\/a>. No designs have been certified by regulators. But earlier this year, California-based Joby Aviation received\u00a0one of three certifications<\/a>\u00a0it needs from the U.S. Federal Aviation Administration to begin commercial operations, which is\u00a0slated for 2025<\/a>. France is also\u00a0testing air taxis<\/a>\u00a0with the aim of providing an eVTOL service during the 2024 Paris Olympics.<\/p>\n

                                                          Global airlines are already lining up with orders. In September, United Airlines\u00a0signed a conditional $15 million pre-purchase agreement with Eve Air Mobility<\/a>\u00a0for at least 200 aircraft.<\/p>\n

                                                           <\/p>\n

                                                          To start, air taxis will likely be a plaything for the wealthy. \u201cThe first adopters for every major mobility revolution have always been wealthy people,\u201d says Jack Withinshaw, co-founder of London-based Airspeeder. \u201cWe’ve seen it in the automotive industry, the aviation industry and we’re experiencing it now in \u2026 space travel.\u201d<\/p>\n

                                                           <\/p>\n

                                                          Other early uses could include tourism, medical transport (especially to and from remote areas), and sport. Airspeeder has partnered with Australia\u2019s Aluada Aeronautics to\u00a0build eVTOLs for an air racing league<\/a>. Airspeeder will hold an official race series in 2023 using remote-piloted eVTOLs, and plans to follow that up with a piloted series in 2024.\u00a0\u2014\u00a0<\/em>Marty McCarthy<\/em><\/a><\/p>\n

                                                           <\/p>\n

                                                            \n
                                                          1. Schools will go big on tutoring to make up for pandemic losses<\/strong><\/li>\n<\/ol>\n

                                                            The majority of kids are back in school. But when the\u00a0National Assessment of Educational Progress issued its \u201creport card<\/a>\u201d in October quantifying how much\u00a0math and reading scores for fourth and eighth graders slipped<\/a>\u00a0in most U.S. states, parental panic set in.<\/p>\n

                                                             <\/p>\n

                                                            Exactly how students will \u201cmake up\u201d the missed school time will dominate next year\u2019s headlines. Families and educators alike will feel the heartburn.<\/p>\n

                                                             <\/p>\n

                                                            States and districts are flocking to high-dosage tutoring (HDT), which involves instructing students either one-on-one or in small groups at least three times a week.\u00a0Studies<\/a>\u00a0abound<\/a>\u00a0about their benefits.<\/p>\n

                                                             <\/p>\n

                                                            Cost is a challenge. Without philanthropic or federal support, schools will be hard-pressed to find more than $3,000 per student to pay for tutoring. Expect to see more virtual or quasi-virtual programs like\u00a0TeachFX<\/a>,\u00a0Paper<\/a>\u00a0and\u00a0Once<\/a>, as well as non-profit programs such as\u00a0Reading and Math<\/a>. And more studies.\u00a0When the kids don\u2019t show up<\/a>\u00a0for sessions, no one wins.<\/p>\n

                                                             <\/p>\n

                                                            Assessing student progress will become a challenge. Tech-savvy students have already figured out how to harness generative AI to write essays, observes Tony Wan with Reach Capital,\u00a0who recently unnerved himself by teaching a bot to write just like, well, him.<\/a>\u00a0\u201cIs it cheating?\u201d he wonders, remembering the early objections to Wikipedia, now a classroom staple. \u201cOr will it push homework and assessments to a new bar?\u201d<\/p>\n

                                                             <\/p>\n

                                                            It all depends on what we want students to learn, which will be hotly debated in 2023.\u00a0\u2014\u00a0<\/em>Betsy Corcoran<\/em><\/a>, co-founder of LedeLabs and EdSurge<\/em><\/p>\n

                                                             <\/p>\n

                                                              \n
                                                            1. Companies will hold onto workers, downturn or no<\/strong><\/li>\n<\/ol>\n

                                                              A company\u2019s playbook for economic downturns is pretty simple: Business slows down and the company cuts costs. The area ripest for cuts is usually employees. That age-old playbook may be changing, though. Despite disconcerting news of mass layoffs in recent months, particularly in tech, companies may hang on to their top talent despite a slowdown.<\/p>\n

                                                               <\/p>\n

                                                              This rethink is largely due to the pandemic. Mass layoffs in March 2020 left companies scrambling for workers when the economy bounced back faster than expected.<\/p>\n

                                                               <\/p>\n

                                                              \u201cBusinesses realized they missed out on a lot of sales, possible growth and market share because they didn\u2019t have enough workers,\u201d\u00a0said Sam Ro<\/a>, who is\u00a0the founder and editor of<\/a>\u00a0TKer.co<\/a>.<\/p>\n

                                                               <\/p>\n

                                                              The strategy of holding on to workers despite slowing business is known as \u201clabour hoarding\u201d or \u201ctalent warehousing.\u201d<\/p>\n

                                                               <\/p>\n

                                                              Ro, who has been\u00a0following labour hoarding for months<\/a>, said the idea is like major sports teams paying star players while they\u2019re injured. \u201cYou pay them because when they come back, they\u2019re going to win you some games.\u201d<\/p>\n

                                                               <\/p>\n

                                                              The idea may\u00a0make financial sense as well<\/a>, after considering the cost of laying people off and hiring new workers when the economy recovers.<\/p>\n

                                                               <\/p>\n

                                                              As an added appeal, many economists believe the upcoming economic slowdown may be short-lived and not as dire as previous downturns.\u00a0Morgan Stanley recently said<\/a>\u00a0that the U.S. may not dip into a recession while Britain and the eurozone may just tip into one. \u2014\u00a0Andrew Seaman<\/em><\/a><\/p>\n

                                                               <\/p>\n

                                                                \n
                                                              1. Cities will turn to new \u2013 and very old \u2013 tech to beat the heat<\/strong><\/li>\n<\/ol>\n

                                                                From hurricanes in the U.S. and Cuba, to record heat waves in Europe and flooding in Pakistan, the world endured\u00a0at least 29 instances of billion-dollar weather<\/a>\u00a0disasters by October of this year.<\/p>\n

                                                                 <\/p>\n

                                                                Earth’s thermostat is inching higher. And\u00a0researchers say it\u2019s not likely<\/a>\u00a0that we can keep global warming within the 1.5 degree Celsius ceiling many world leaders have focused on. With around\u00a070% of the world population<\/a>\u00a0expected to live in cities by 2050, urban centres will need to double down on keeping everyone cool.<\/p>\n

                                                                 <\/p>\n

                                                                We will see cities invest in traditional techniques like public fountains, tree planting and large awnings over streets to create “cool corridors.” But expect to see cities embrace new solutions like\u00a0using real-time data<\/a>\u00a0to identify hot spots in specific parts of cities, and\u00a0solar paint technology<\/a>\u00a0\u2014 currently being tested in Los Angeles and Phoenix \u2014 that acts as a “sunscreen” for streets.<\/p>\n

                                                                 <\/p>\n

                                                                Seville recently went especially old school,\u00a0unveiling underground canals<\/a>\u00a0based on Persia’s 1,000-year-old ‘qanat’ technology to lower street temperatures by as much as 10 degrees Celsius.<\/p>\n

                                                                 <\/p>\n

                                                                Upgrading our buildings is another key approach to keeping cities liveable, says\u00a0Nyasha Harper-Michon<\/a>, a Netherlands-based architect. She points to \u201ccool roofing,\u201d\u00a0covering the tops of buildings with white<\/a>, highly reflective paint, as an especially effective heat reducer. And\u00a0green roofs<\/a>\u00a0\u2014 which are covered with vegetation \u2014 can keep the heat down, all while cleaning our air and reducing storm runoff. \u2014\u00a0Pieter Cranenbroek<\/em><\/a>\u00a0and\u00a0<\/em>Katarina Luka\u010d<\/em><\/a><\/p>\n

                                                                 <\/p>\n

                                                                  \n
                                                                1. The working class will head for higher ground<\/strong><\/li>\n<\/ol>\n

                                                                  Working-class people are slowly leaving coastal areas. While Hurricane Ian was still raging, investors were clamouring for virtual tours of homes that my company\u2019s agents could have reached only by boat, in neighbourhoods closed by the National Guard.<\/p>\n

                                                                   <\/p>\n

                                                                  Regular homebuyers can\u2019t afford the insurance and sometimes can\u2019t get the loans to live in areas that flood regularly. But investors can pay cash for a home and have their own reserves to rebuild once every 15 years. Increasingly, the communities these investors own homes in will be built to\u00a0withstand monster storms<\/a>\u00a0and priced accordingly.<\/p>\n

                                                                   <\/p>\n

                                                                  Meanwhile, the rest of the population will struggle to live near the water. The inland movement, in Florida and elsewhere, among working-class people, will accelerate. In an era of rapid climate change, being largely indifferent to storms and floods may become a bizarre new status symbol.\u00a0\u2014\u00a0<\/em>Glenn Kelman<\/em><\/a>, CEO at Redfin<\/em><\/p>\n

                                                                   <\/p>\n

                                                                    \n
                                                                  1. We’ll be wearing mushrooms and seaweed<\/strong><\/li>\n<\/ol>\n

                                                                    According\u00a0to the UN<\/a>, about 60% of the material we use to make clothing is plastic, releasing around half a million tons of plastic microfibers into the ocean each year. To ease this environmental burden, designers and manufacturers are increasingly turning to plant-based solutions, making clothing out of algae, pineapple skins and mushrooms, among other novel ingredients.<\/p>\n

                                                                     <\/p>\n

                                                                    Plant-based fabrics are especially appealing as leather alternatives, considering the environmental impact of livestock farming. “Fashion designers and retailers will increasingly see faux leather as a quick win in greening their credentials,” says sustainability expert and author\u00a0Wayne Visser<\/a>.<\/p>\n

                                                                     <\/p>\n

                                                                    Danish label Ganni plans to go leather-free by 2023, turning to alternatives\u00a0like VEGEA<\/a>, which is made of grape skins, vegetable oil and a water-based polyurethane. Mycelium, the threadlike roots of mushrooms and other fungi, is the basis for several leather alternatives, with\u00a0Herm\u00e9s<\/a>\u00a0and\u00a0Stella McCartney<\/a>\u00a0emerging as early adopters. Mirum, a fully plastic-free fabric made using coconut and cork, has received\u00a0$85 million in funding<\/a>\u00a0from investors including BMW.<\/p>\n

                                                                     <\/p>\n

                                                                    Algae and seaweed will make inroads in the technical fabric space. UK-based fabric firm Pangaia is\u00a0making leisurewear<\/a>\u00a0with seaweed powder and it\u2019s at work on an\u00a0algae-based sweat-wicking material<\/a>.<\/p>\n

                                                                     <\/p>\n

                                                                    Many plant-based fabrics, especially the ones that are fully plastic-free, are still in their experimental phases, says sustainability consultant\u00a0Sonya Parenti<\/a>. In the meantime, expect to see new fabrics with a higher proportion of bio-based materials that can break down more easily. “Though it won’t solve fashion’s plastic crisis, they could be part of a mix of solutions to move away from fossil fuels altogether,” she says. \u2014\u00a0Siobhan Morrin<\/em><\/a><\/p>\n

                                                                     <\/p>\n

                                                                      \n
                                                                    1. Nations will sidestep U.S.-China tensions and go their own way\u00a0<\/strong><\/li>\n<\/ol>\n

                                                                      Countries across continents will attempt to bypass the conflict between the U.S. and China and create new alliances rooted in trade, transportation and technology development.<\/p>\n

                                                                       <\/p>\n

                                                                      These nations will take their cues from\u00a0India<\/a>\u00a0and the\u00a0Gulf States<\/a>, who showed the world in 2022 how to toggle between the interests of the Americans and Chinese by carving out tentatively neutral positions on the Ukraine war. A growing share of countries will feel empowered to push back against\u00a0new \u201cBuy American\u201d regulations<\/a>\u00a0in the United States and an increasingly authoritarian China,\u00a0putting many of its Belt & Road Initiatives on hold<\/a>.<\/p>\n

                                                                       <\/p>\n

                                                                      Governments will rely less on established global treaties and alliances and more on opportunistic, creative and tactical partnerships such as French President Emmanuel Macron\u2019s\u00a0proposal to boost European car manufacturing<\/a>;\u00a0the agreement between Singapore and India<\/a>\u00a0to jointly research and develop technologies in AI, deeptech and the Internet of Things; and the\u00a0pact between Brazil, Indonesia and Congo<\/a>\u00a0to fund rainforest conservation. 2023 will see a lot more players moving pieces on the world\u2019s 196-country chessboard.\u00a0\u2014\u00a0<\/em>Alec Ross<\/em><\/a>, author of \u201c<\/em>The Raging 2020s: Companies, Countries, People – and the Fight for Our Future<\/em><\/a>\u201d<\/em><\/p>\n

                                                                       <\/p>\n

                                                                        \n
                                                                      1. Our finances will become boring (and that\u2019s a good thing)<\/strong><\/li>\n<\/ol>\n

                                                                        Over the past year, we saw increased volatility in equity markets fueled by inflation and\u00a0economic uncertainty<\/a>, coupled with consumers venturing further into riskier investments such as\u00a0cryptocurrency<\/a>.<\/p>\n

                                                                        We\u2019ll likely face similar uncertainty \u2013 and volatility \u2013 in 2023. Timeless money principles will win out and more people will decide that \u201cboring is best\u201d when it comes to managing their finances.<\/p>\n

                                                                         <\/p>\n

                                                                        Expect to see a resurgence of tried and true principles that have helped people build wealth for generations: investing for the long term; building a portfolio grounded in asset allocation and diversification; establishing an emergency fund; limiting debt; and maxing out your 401(k). And while this advice isn\u2019t new, we\u2019ve seen some fresh spins on it, including\u00a0smashing piggy banks<\/a>\u00a0and\u00a0envelope-stuffing challenges<\/a>\u00a0on TikTok.<\/p>\n

                                                                         <\/p>\n

                                                                        As studies from\u00a02022 have shown<\/a>, Gen Z has become increasingly focused on their own financial independence. Trendy investment options will continue to surface, but it\u2019s important to remember there is no \u201cget rich quick\u201d solution.\u00a0Getting back to basics<\/a>\u00a0will foster strong financial foundations as we face economic headwinds in the new year.\u00a0\u2014\u00a0<\/em>Carrie Schwab-Pomerantz<\/em><\/a>, president and board chair at the Charles Schwab Foundation<\/em><\/p>\n

                                                                         <\/p>\n

                                                                          \n
                                                                        1. We\u2019ll learn to hang out at work, without the office<\/strong><\/li>\n<\/ol>\n

                                                                          The question of how to optimize the hybrid office is still open for debate. Companies that figure out how to increase informal conversations for the purpose of learning and development will be the ones to thrive in the continued hybrid environment.<\/p>\n

                                                                           <\/p>\n

                                                                          Informal conversations take the form of quick conversations in the hallway or in the backseat of a cab on the way to the airport. While most research has focused on the importance of these interactions for\u00a0belonging<\/a>, these interactions are also critically important for\u00a0learning and development<\/a>.<\/p>\n

                                                                           <\/p>\n

                                                                          Some firms are already catching on. Hybrid management consulting firms that schedule remote 15-minute no-agenda meetings between interns and managers are more likely to\u00a0retain their interns<\/a>. Managers who leave five to 15 minutes at the end of hybrid meetings for open conversation end up with less misalignment between senior and junior staff and\u00a0faster onboarding<\/a>\u00a0to projects.<\/p>\n

                                                                           <\/p>\n

                                                                          In highly technical professions like data science, virtual team rooms could become a requirement. Every day, remote teams could join the same Zoom room without video. They could chat with each other throughout the day and leave recordings of themselves fixing code in real time.<\/p>\n

                                                                           <\/p>\n

                                                                          Firms that will stay ahead in hybrid will be intentional about how they use the virtual office \u2014 and be sure to schedule time for informal interactions \u2013 not just for the water cooler chat but also for learning. \u2014\u00a0Ashley Whillans<\/em><\/a>, assistant professor at Harvard Business School and author of\u00a0<\/em>\u201cTime Smart: How to Reclaim Your Time and Live a Happier Life\u201d<\/em><\/a><\/p>\n

                                                                           <\/p>\n

                                                                            \n
                                                                          1. The labour movement will surge, and employers will fight back\u00a0<\/strong><\/li>\n<\/ol>\n

                                                                            Protests, picket lines, walkouts, sit-ins\u2014These episodic disruptions will characterize the future of work over the next year. The urgency of the pandemic encouraged workers to experiment with bold new strategies. They took advantage of the labour shortage by striking en-masse and won wage increases and life-saving workplace safety measures. This activism rippled out to benefit workers in other industries and beyond.<\/p>\n

                                                                             <\/p>\n

                                                                            In 2022, labour\u2019s surge began to yield big victories in the U.S., such as the union campaigns at Amazon and hundreds of Starbucks stores across the country. Petitions to file union elections shot up nearly 60% and public approval of unions hit its\u00a0highest point<\/a>\u00a0in half a century.<\/p>\n

                                                                             <\/p>\n

                                                                            In the coming year, corporations with footholds in the U.S. and beyond will look to reverse these gains just as workers seek to deepen them. The stage is set for an intensified post-pandemic labour conflict across the globe.<\/p>\n

                                                                             <\/p>\n

                                                                            Conventional wisdom tells us that the precarious shifts in the immediate post-pandemic economy\u2014inflation, recession, looming layoffs\u2014might not be conducive to organizing. But the largest spike in unionism in U.S. history came during the tail of the Great Depression when instability drove workers onto picket lines<\/p>\n

                                                                            .<\/p>\n

                                                                            Workers\u2019 pandemic-era momentum hasn\u2019t burned out. Several large unions are engaged in\u00a0nationwide organizing campaigns<\/a>, and new, bottom-up unions are winning victories outside the traditional labour movement.<\/p>\n

                                                                             <\/p>\n

                                                                            Union organizing is risky business. But over the next year, we\u2019re likely to see more and more workers showing up for this fight.\u00a0\u00a0\u2014\u00a0<\/em>Jamie McCallum<\/em><\/a>, professor of sociology at Middlebury College and author of\u00a0<\/em>\u201cEssential: How the Pandemic Transformed the Long Fight for Worker Justice\u201d<\/em><\/a><\/p>\n

                                                                             <\/p>\n

                                                                              \n
                                                                            1. Menopause will become big business<\/strong><\/li>\n<\/ol>\n

                                                                              Michelle Obama<\/a>\u00a0is talking about it. Actors Courteney Cox and Naomi Watts have been vocal about their experiences with it. That\u2019s right, menopause is going mainstream.<\/p>\n

                                                                               <\/p>\n

                                                                              The\u00a0\u201cmenopause conversation,\u201d<\/a>\u00a0which was long considered taboo and shameful, has been fueled, in part, by changing demographics. The global population of menopausal and postmenopausal women is\u00a0projected to grow by 47 million women a year, to 1.2 billion<\/a>\u00a0by 2030.<\/p>\n

                                                                               <\/p>\n

                                                                              With numbers like these,\u00a0menopause is fast becoming very big business<\/a>. Brands will capitalize\u00a0on the menopause market in 2023<\/a>.\u00a0Femtech<\/a>\u00a0startups are looking to offer treatments to ease the symptoms \u2014 and delay the onset \u2014 of menopause. Naomi Watts has started a\u00a0community for women<\/a>\u00a0to share their stories, with a product line to boot. And Ireland-based retailer Primark\u00a0launched its first ever menopause clothing line<\/a>, designed to ease symptoms like hot flashes.<\/p>\n

                                                                               <\/p>\n

                                                                              Expect employers to also focus on menopause in new ways in 2023. Some 10% of women in the UK say they have\u00a0quit their jobs because of the discomfort<\/a>. Bank of Ireland\u00a0announced in October<\/a>\u00a0that it would offer paid leave for women experiencing menopause. And Deloitte included\u00a0menopause in its global diversity, equity and inclusion agenda<\/a>, encouraging employers to consider how it responds to the growing risk of exodus among skilled mature-age workers.\u00a0\u2014\u00a0<\/em>Solange Uwimana<\/em><\/a><\/p>\n

                                                                               <\/p>\n

                                                                                \n
                                                                              1. Mental health checkups will become the new annual physical<\/strong><\/li>\n<\/ol>\n

                                                                                Visiting a primary care physician annually is critical to physical well-being. Amid\u00a0today\u2019s mental health crisis<\/a>, annual behavioural health screenings will soon become standard as well.<\/p>\n

                                                                                 <\/p>\n

                                                                                According to the\u00a0CDC<\/a>, nearly 1 in 5 Americans experience mental illness in a given year. Yet there is an average delay of 11 years between initial symptoms and intervention. Addressing symptoms early on with a primary care doctor or mental health professional can keep problems from turning into crises.<\/p>\n

                                                                                 <\/p>\n

                                                                                Routine mental health screenings can make a difference, particularly for at-risk groups like young people and the BIPOC community. And screening for depression during primary care visits\u00a0can help doctors get early access to patient populations<\/a>\u00a0that are especially at risk for under-treatment.<\/p>\n

                                                                                 <\/p>\n

                                                                                A collective of\u00a0medical experts<\/a>\u00a0and\u00a0American Psychological Association<\/a>\u00a0CEO Arthur C. Evans Jr. have called for regular anxiety screenings during physicals. And employers are upping their mental health benefits\u00a0to match offerings for physical health<\/a>. Expect mental health checkups to become the norm in coming years.\u00a0\u00a0\u2014\u00a0<\/em>Shairi Turner<\/em><\/a>, chief health officer at Crisis Text Line<\/em><\/p>\n

                                                                                 <\/p>\n

                                                                                  \n
                                                                                1. More nations will give animals, trees and rivers the rights of people<\/strong><\/li>\n<\/ol>\n

                                                                                  In 2023, as world leaders negotiate measures to protect the natural world from the climate crisis, nations will give equal rights to animals, trees and rivers. This will transform these elements of our natural world from legal objects to legal subjects, imbuing them with rights that courts can enforce.<\/p>\n

                                                                                   <\/p>\n

                                                                                  “Instead of having laws that only limit human actions with respect to nature, which is the way environmental law works now, nature would have the right to enforce its own rights,” says\u00a0Erin O’Donnell<\/a>, water law and policy specialist, and fellow at the University of Melbourne.<\/p>\n

                                                                                   <\/p>\n

                                                                                  A few nations have already led the way. New Zealand, Bolivia, Ecuador and Bangladesh have granted rights to elements of the natural world. In New Zealand, the Whanghanui river\u00a0was granted personhood in 2017<\/a>, meaning it can now sue those who pollute it, and in 2019\u00a0Bangladesh declared<\/a>\u00a0all of its rivers should be treated as people.<\/p>\n

                                                                                   <\/p>\n

                                                                                  Such an extension of rights could have major implications for how companies and governments operate. In the U.S.,\u00a0the Sauk-Suiattle tribe is suing the city of Seattle<\/a>\u00a0through tribal court on behalf of salmon. The tribe argues the city’s plans for a new dam will block the fish from their spawning ground. The case could pave the way for future, similar cases. \u2014\u00a0Polly Dennison<\/em><\/a><\/p>\n

                                                                                   <\/p>\n

                                                                                    \n
                                                                                  1. We\u2019ll see the formation of the next wave of game-changing startups<\/strong><\/li>\n<\/ol>\n

                                                                                    In the spirit of Pablo Picasso, who said that “every act of creation begins with an act of destruction,” 2023 will see a new wave of world-changing start-ups take root.<\/p>\n

                                                                                     <\/p>\n

                                                                                    Recessions and economic crises are great times to start businesses. Half of the Fortune 500 companies\u00a0were founded during economic crises<\/a>. Young firms Disney and United Airlines survived and even thrived after the 1929 stock market crash; Revlon and Hewlett Packard got going during the Great Depression; Apple and Microsoft emerged during a recession in the 1970s and Airbnb was born during the financial crisis of 2008-2009.<\/p>\n

                                                                                     <\/p>\n

                                                                                    Economic downturns produce surges of creativity, of rethinking assumptions, and they force companies to grow up on lean protein diets that build stronger corporate bodies than the carbohydrate diets of markets with easier access to capital.<\/p>\n

                                                                                     <\/p>\n

                                                                                    This crisis will have a different spin, though, with greater global distribution than ever before.\u00a0Global connectivity<\/a>, lower-cost cloud-enabled storage and software, a generation of digital natives entering the workforce and\u00a0years of studying the lessons of Silicon Valley\u2019s success<\/a>\u00a0will make entrepreneurship more accessible than any other time in human history. Expect world-changing companies to emerge out of Africa, South America and unexpected parts of Europe and Southeast Asia.\u00a0\u2014\u00a0<\/em>Alec Ross<\/em><\/a>, author of \u201c<\/em>The Raging 2020s: Companies, Countries, People – and the Fight for Our Future<\/em><\/a>\u201d<\/em><\/p>\n

                                                                                     <\/p>\n

                                                                                     <\/p>\n

                                                                                     <\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                                    2022 was not a year for the faint of heart. We welcomed an easing of pandemic restrictions in many parts of the world but were quickly hit by\u00a0record inflation,\u00a0Russia\u2019s invasion of Ukraine\u00a0and repeated\u00a0reminders\u00a0that the\u00a0consequences\u00a0of climate change aren\u2019t coming,\u00a0they\u2019re already here. The past year also made clear how the global community can band together, with\u00a0new commitments\u00a0and\u00a0pacts\u00a0to […]<\/p>\n","protected":false},"author":1,"featured_media":9216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20],"tags":[],"yoast_head":"\n41 Big Ideas that will change our world in 2023 by LinkedIn - Counterpart NA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"41 Big Ideas that will change our world in 2023 by LinkedIn - Counterpart NA\" \/>\n<meta property=\"og:description\" content=\"2022 was not a year for the faint of heart. We welcomed an easing of pandemic restrictions in many parts of the world but were quickly hit by\u00a0record inflation,\u00a0Russia\u2019s invasion of Ukraine\u00a0and repeated\u00a0reminders\u00a0that the\u00a0consequences\u00a0of climate change aren\u2019t coming,\u00a0they\u2019re already here. The past year also made clear how the global community can band together, with\u00a0new commitments\u00a0and\u00a0pacts\u00a0to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Counterpart NA\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T10:45:57+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"51 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.counterpart.com\/na\/#\/schema\/person\/81e4b0d4f6c7a5a55dbe22e1794c224c\"},\"headline\":\"41 Big Ideas that will change our world in 2023 by LinkedIn\",\"datePublished\":\"2023-01-05T10:45:57+00:00\",\"dateModified\":\"2023-01-05T10:45:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/\"},\"wordCount\":10218,\"publisher\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"Business\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/\",\"url\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/\",\"name\":\"41 Big Ideas that will change our world in 2023 by LinkedIn - Counterpart NA\",\"isPartOf\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2023-01-05T10:45:57+00:00\",\"dateModified\":\"2023-01-05T10:45:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.counterpart.com\/na\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"41 Big Ideas that will change our world in 2023 by LinkedIn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.counterpart.com\/na\/#website\",\"url\":\"https:\/\/www.counterpart.com\/na\/\",\"name\":\"Counterpart NA\",\"description\":\"Intuitive work management solution\",\"publisher\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.counterpart.com\/na\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.counterpart.com\/na\/#organization\",\"name\":\"Counterpart NA\",\"url\":\"https:\/\/www.counterpart.com\/na\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.counterpart.com\/na\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.counterpart.com\/na\/wp-content\/uploads\/sites\/18\/2023\/03\/counterpart_logo.png\",\"contentUrl\":\"https:\/\/www.counterpart.com\/na\/wp-content\/uploads\/sites\/18\/2023\/03\/counterpart_logo.png\",\"width\":720,\"height\":138,\"caption\":\"Counterpart NA\"},\"image\":{\"@id\":\"https:\/\/www.counterpart.com\/na\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.counterpart.com\/na\/#\/schema\/person\/81e4b0d4f6c7a5a55dbe22e1794c224c\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.counterpart.com\/na\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/29fa08d8529973d7338912904a638b08?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/29fa08d8529973d7338912904a638b08?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.counterpart.com\/na\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"41 Big Ideas that will change our world in 2023 by LinkedIn - Counterpart NA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/","og_locale":"en_GB","og_type":"article","og_title":"41 Big Ideas that will change our world in 2023 by LinkedIn - Counterpart NA","og_description":"2022 was not a year for the faint of heart. We welcomed an easing of pandemic restrictions in many parts of the world but were quickly hit by\u00a0record inflation,\u00a0Russia\u2019s invasion of Ukraine\u00a0and repeated\u00a0reminders\u00a0that the\u00a0consequences\u00a0of climate change aren\u2019t coming,\u00a0they\u2019re already here. The past year also made clear how the global community can band together, with\u00a0new commitments\u00a0and\u00a0pacts\u00a0to […]","og_url":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/","og_site_name":"Counterpart NA","article_published_time":"2023-01-05T10:45:57+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Estimated reading time":"51 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#article","isPartOf":{"@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/"},"author":{"name":"admin","@id":"https:\/\/www.counterpart.com\/na\/#\/schema\/person\/81e4b0d4f6c7a5a55dbe22e1794c224c"},"headline":"41 Big Ideas that will change our world in 2023 by LinkedIn","datePublished":"2023-01-05T10:45:57+00:00","dateModified":"2023-01-05T10:45:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/"},"wordCount":10218,"publisher":{"@id":"https:\/\/www.counterpart.com\/na\/#organization"},"image":{"@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage"},"thumbnailUrl":"","articleSection":["Business"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/","url":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/","name":"41 Big Ideas that will change our world in 2023 by LinkedIn - Counterpart NA","isPartOf":{"@id":"https:\/\/www.counterpart.com\/na\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage"},"thumbnailUrl":"","datePublished":"2023-01-05T10:45:57+00:00","dateModified":"2023-01-05T10:45:57+00:00","breadcrumb":{"@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.counterpart.com\/na\/41-big-ideas-for-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.counterpart.com\/na\/"},{"@type":"ListItem","position":2,"name":"41 Big Ideas that will change our world in 2023 by LinkedIn"}]},{"@type":"WebSite","@id":"https:\/\/www.counterpart.com\/na\/#website","url":"https:\/\/www.counterpart.com\/na\/","name":"Counterpart NA","description":"Intuitive work management solution","publisher":{"@id":"https:\/\/www.counterpart.com\/na\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.counterpart.com\/na\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.counterpart.com\/na\/#organization","name":"Counterpart NA","url":"https:\/\/www.counterpart.com\/na\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.counterpart.com\/na\/#\/schema\/logo\/image\/","url":"https:\/\/www.counterpart.com\/na\/wp-content\/uploads\/sites\/18\/2023\/03\/counterpart_logo.png","contentUrl":"https:\/\/www.counterpart.com\/na\/wp-content\/uploads\/sites\/18\/2023\/03\/counterpart_logo.png","width":720,"height":138,"caption":"Counterpart NA"},"image":{"@id":"https:\/\/www.counterpart.com\/na\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.counterpart.com\/na\/#\/schema\/person\/81e4b0d4f6c7a5a55dbe22e1794c224c","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.counterpart.com\/na\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/29fa08d8529973d7338912904a638b08?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/29fa08d8529973d7338912904a638b08?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.counterpart.com\/na\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/posts\/9205"}],"collection":[{"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/comments?post=9205"}],"version-history":[{"count":0,"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/posts\/9205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.counterpart.com\/na\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/media?parent=9205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/categories?post=9205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.counterpart.com\/na\/wp-json\/wp\/v2\/tags?post=9205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}