Last Updated, January 19th, 2019
What Are Cookies?
A ‘Cookie’ is a small file which is created by a website and stored on your device. Often Cookies contain a string of numbers and letters that uniquely identifies your device, but can contain other information. Cookies serve many different purposes, including to help remember your preferences or allow the Service to function.
There are different types of Cookies:
Cookies are “persistent”, “permanent” or “session”:
Persistent and permanent Cookies remain on your device even after you have gone offline. These Cookies will remain on your device until you manually delete them or until your browser deletes them based on the duration specified in the Cookie file itself.
Session Cookies are deleted as soon as you close your web browser.
Cookies can also be “first-party” or “third-party”:
First-party Cookies are Cookies that are placed by Counterpart..
Third-party Cookies are placed by our partners, vendors and other third parties. We do not control the collection or further use of data by third parties using Third Party Cookies.
We also classify Cookies according to whether they are “Essential”, “Functional”, “Improved Performance”, or “Advertising”:
Essential Cookies are necessary to allow the technical operation of our Services (e.g., they enable you to move around on a website and to use its features).
Functional Cookies increase the usability of an online service by remembering your choices (e.g. language, region, login information, and so on).
Improved Performance Cookies collect data on the performance of an online service, such as the number of visitors, the time spent on a website and error messages and allow us to conduct analytics and provide you with more personalized services.
Advertising Cookies enable us and our ad network partners to display advertising personalized to you.
- protect your information and improve the security of our Services;
- help you sign up for our Services;
- understand your interests and needs;
- understand which features are helpful to you and improve our Services;
- recognize your device, network, or browser over time or correlate IP addresses, mobile devices, and other technologies to determine if multiple devices may relate to the same user or account.
- assess the effectiveness of our promotional campaigns; and
- display advertising on our services or to manage our advertising on other websites, in accordance with the Digital Advertising Alliance Principles.